Pahl’s Market came to Think Digital Signs looking to update their manual message board sign that had served them for many years. They knew that when they posted a special offer on their old sign customers would come in. The problem was they were limited to two rows of black text that didn’t stand out, it took too much time to change the messages manually, and it was not a task they looked forward to—especially in the cold and winter season—which happened to be the season they wanted most to affect and increase their revenue in.
Together we arrived at an approach that was to be straight forward. Utilize as much of the existing sign footings and structure as possible so they could concentrate their investment on the message display area with a high quality electronic message center, optimizing that space with brighter, clearer, and more effective advertising that they could control and convey to the many cars passing by every day.
A main hurdle was that the existing sign code limited what they were able to do to a much smaller sign than they already had in regard to height of the sign and overall square footage if they were to change the sign by incorporating dynamic digital display.
Think Digital Signs came up with a plan to retrofit the existing structure utilizing cost-effective design and materials, and worked with the City on the Pahl’s behalf to obtain approval for the project for a sign roughly the same height and square footage as their old sign, and maximizing the allowable dynamic display area corresponding with the amended sign code utilizing a 5′ H x 8′ W 16mm Watchfire EMC.