Secret to Successful Monument Signs
Monument signs tend to be different from most of the commercial digital signage. For instance, a standard business sign helps in identifying a business and drawing visitors inside. On the other hand, monument signage is usually set up at some particular distance from the given establishments and might help in listing a number of business ventures. As the digital menu boards tend to be completely different, they would require a completely different style of design and proper advertising strategy. However, what makes a good, appealing monument signage?
Here are some factors that you need to consider while devising successful digital signs – more specifically monument signs:
- The Surrounding Environment: When you avail professional services from the local monument signage service providers, you must know about the local surrounding that you will be putting in for the given advertising strategy. For instance, is it situated on the edge of some busy shopping center or all on itself alongside the busy road? Similarly, if there are factors that are available on the given landscape that compete for gaining attention from the sign, the electronic message centers are required to grab the attention and stand out from the rest.
- Distance is the Key: Irrespective of the kind of message that you wish to convey to the target audience, it must be kept in mind to be as simple as possible in order to be highly effective in promoting your business strategy. However, you can include one or more significant monument signs in case the reader or the audience might be on foot such that he or she has more time to read the signage. In case some individual in a car needs to observe the sign from the way off, you must be direct and to the exact point as they will be having only a few seconds for making up their minds.
- Contrast Features: By devising the right combination of colors and shades, you must make the eyes follow to the most vital components of the monument signs. Therefore, you must include some attractive contrast features to the digital menu boards in order to entice the target audience effectively. However, you must ensure that the contrast features does not require you to be highly dramatic in the combination of black, white, or red hues. The color contrast must be highly subtle, yet most effective. The sign must blend with the given environment and should resemble the brand logo offering a personalized touch.
There are various types of monument signs including tenant signs, residential signs, unlighted & lighted signs, roadside monument signs, and various others for promoting your business goals effectively. In addition to helping your visitors find the location precisely, monument signs can help in building effective brand recognition in the given area. The more the visitors are able to drive past the given location, the more likely they will be remembering your signage. Adopt the useful features of the monument signage for your business growth in an effective manner.