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The City of Belle Plaine contacted Think Digital Signs with a straight forward request: Design a new monument sign that could utilize the existing post beams and footings to support a structure and cabinet that would represent their heritage as well as convey the progress of their growing City. It was also important to incorporate an electronic LED display area large enough to convey important messages and local event information to the many passing by the sign on hwy. 169. A 7′ x 10′ Watchfire 16mm electronic message center proved to be an effective solution.