Hoffman Weber Construction reached out to Think Digital Signs to help them with a straight forward goal. They already knew they wanted to incorporate a free standing digital display sign into their marketing mix, and they wanted to leverage their new location’s proximity to the traffic that passes by everyday on 35w with effective messaging to invite them into their new indoor exterior-showroom.

Think Digital Signs provided a detailed site analysis augmented with communication with the city to determine the best positioning and recommended resolution that provided the best ROI (utilizing a Watchfire 16mm LED Display and their cloud-based Opx software which provided great flexibility in how they could control the sign, create and schedule all in a single program) while maximizing the allowable display size for their zoning district. A plan was also put in place to accommodate Hoffman Weber’s need to juggle this project around their move from one facility to the other in time for their Grand Opening.

Mike and the team at Think Digital were great to work with. They installed a huge digital sign for us off of 35W. They took care of everything from the permit to the install. Sign is up and looks great!!

Mike Sample, General Manager, Hoffman Weber Construction

We purchased a double-sided digital sign from Think Digital and are very happy with the quality. The sign looks great along highway 35, our graphics are sharp and eye catching. They also installed a large backlit sign for our headquarters to welcome visitors, the guys at Think Digital did a nice job with installation and helped us work out the colors and lighting effects to fit what we needed. Great company.

Matthew McDaniel, Marketing Director, Hoffman Weber Construction

Project Details

Install Date: March, 2020

Address: 2155 Old Hwy 8 NW
New Brighton, MN