American Legion in Forest Lake MN was looking for ways to bring more customers through their doors. They knew if they could catch the attention of the traffic passing by every day, that would be the key, and adding an LED dynamic display freestanding sign seemed to be the most logical way to do it.

When Think Digital Signs took over the project, they discovered there would be a number of challenges as their unique property posed permitting hurdles to placing a digital (Electronic Message Center, or EMC) sign that could be configured and located to optimize viewing, message impact, and their investment.

In order to get a sign permit to install the sign three variance applications were required. The first for the digital dynamic LED display size, then sign height, and finally setback.

Think Digital Signs provided all the necessary supporting documentation, and worked alongside members of the Legion through numerous planning and city council meetings, eventually culminating in the successful variance approvals and meeting the post’s carefully planned budget set many months prior.

Our new digital message center sign is all we could have hoped for. Our club has experienced a noticeable increase in business, especially drop-in lunches and dinner. It has been worth all the time and effort in planning and working through permitting issues with city and we appreciate that effort led by Think Digital Signs for a successful outcome!
Pat Silovich, 1st Vice Commander, American Legion Forest Lake

Project Details

Install Date: July, 2022

Address: 355 W Broadway Ave,
Forest Lake, MN 55025

Display: 10mm 3’x7′ Watchfire EMC

Sign Type: Pylon